Vijay is aggressively marketing his Villu to its target audiences in Coimbatore, Tirupur and Erode in western Tamilnadu. He went to Adlabs Ragam complex in Coimbatore where he watched the film with his fans and responded to their queries. Vijay told his fans: “ Villu has taken the best 10-day opening in my entire film career. I had visited Coimbatore because the movie was doing extremely well here”. When the fans pointed out the negative campaign unleashed by vested interests, the actor said it was all a part of the game. Vijay then proceeded to head to Trichy and Madurai and parts of south Tamilnadu to popularize the film. Meanwhile, Dhanush’s whose Padikathavan is also a super hit, went on a promotional tour to Trichy and Madurai. He has also been visiting the theatres in the area and meeting his fans and interacting with them.
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